We are probably the most major fashion go with in the world. We are strong, and we did that with a focus and a repoint of view. I feel very clearly and strongly or so this business. Its not a business based on a whim; this is not a business based on fickleness. It is not a fashion business thats in and pop out.
That was the account Ralph Lauren expressed to the media after Polo’s quarterly meeting at the St. Regis Hotel in New York. His fellowship, Polo Ralph Lauren (PRL), has established itself in the fashion intentness with an outstanding background and a mission statement that serves as a map of the company’s attitude towards fashion.
Analyses, including S.W.O.T. and hall porter’s Five Force Model, prove that PRL has firmly determined itself above competitors at bottom the global apparel industry. Additionally, career opportunities within the organization and philanthropic undertakings have made Polo Ralph Lauren an iconic company in its field.
This combination of design, efficiency, and customer loyalty, along with the other strategies mentioned, go away PRL to hold and maintain a competitive advantage in marketing to new college graduates and young adults. The report which follows shall lay out our evidence for this conclusion as well as benchmark the company with Zara.
Company History
In 1967, Ralph Lauren purchased the rights to a brand of neckties from brook Brothers forming the company “Polo Ralph Lauren.” [i] Lauren had so much success with the line that, in 1969, he began designing tailored men’s wear, and by 1971, had expanded to produce a women’s line.[ii] This trend of vigorous growth has continued, as PRL now makes products for children, footwear, tableware, home furnishings, paint, perfume and luggage.
By offering a wide variety of products, PRL hopes to market to consumers of variant income levels, thus broadening its scope. For instance, PRL’s Black and Purple Labels are marketed to...If you want to get a full essay, order it on our website: Orderessay
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