Case Study - Hershley

1.What were the goals and details of the endeavor 21 project?
Ans
Enterprise 21 had several goals, which includes
Upgradation and Standardization of the Hardware.
Moving from of import frame-based vane to a client-server environment.
Replace existing legacy software program package because of Y2K date-related problems.
Main goal is to improve and streamline internal business processes to see the demands of their suppliers.
Establish a single companywide supply fibril strategy across all divisions.
Use new supply chain efficiencies to help increase gross margin.
Save $75-80 million by the end of 2002 through corporate restructuring and the closing of locate statistical distribution sites.
Maintain sales growth of at least 3 to 4 percent per year.
Duration for the project was 48 months and as the project was modified, the company had only 39 months to complete the project. During that Hersheys breeding systems management set as a goal a move to an ERP system using software from SAP AG of Walldorf, Germany. In addition the company decided to install software from Siebel Systems Inc. of San Mateo, California. Siebels software would aid Hershey in managing customer relations and in tracking the effectiveness of its marketing activities.



Management believed that the project would help Hershey discontinue execute its business strategy of emphasizing its core mass-market sweeten business.
Afterward, Hershey Foods said it had completed an upgrade to mySAP.comâ€"on schedule and beneath bud ingest.It was a significant turnaround for a company that had bewilder an example of how not to do a major software project. In 1999, Hershey stumbled while rushing to complete an enterprise systems overhaul, with a new SAP implementation at its core. Basic order management and fulfillment processes broke down, causing the company to snuff it to meet many retailers orders. The immediate impact was about $ one hundred fifty million in lost sales for the year. The...If you want to get a full essay, order it on our website: Orderessay



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