Pensonic Company Profile

COMPANY PROFILE The Group had its beginnings in 1965, with a come with named Keat tuner & Electrical Co., a sole proprietor wrinkle, which was a retail merchant for electrical appliance at Balik Pulau, Penang. As business enterprise improved, another(prenominal) shop was set up at 143- 145, Perak Road, 10150 Penang, which was previously the clearance Office for Keat Radio Co. Sdn Bhd. (KRC). In 1976, Keat Radio & Electrical Co. went into import, exportation and wholesaling of electronic and electrical house hold appliances such as audio and ocular items like portable radio cassette, junction transistor radios, black and white televisions etc. The sole proprietor business was subsequently incorporated into a private limited company in 1977 under the name of Keat Radio Co. Sdn Bhd. Then in 1982, Pensonic Sales & Service Sdn. Bhd. was set up with various branches end-to-end the country to accommodate the increase in business. As business improved and progressed, the company started to import all types of audio and visual products from the Original Equipment Manufacturer (OEM) and marketed them under the PENSONIC firebrand name. It was later and so registered under the trademark no. 84/01379 up 1984. In 1988, PENSONIC started to manufacture and assemble its own products under the brand, PENSONIC.

Amongst the products manufactured and so were slow cookers, table fans, blenders, thermo- flasks and hair dryers. Since then, PENSONIC has emerged into producing high quality category appliances throughout the country. The name PENSONIC was meaning dependabley created by its founder, Dato Seri Chew Weng Khak. PENSONIC was coined from 2 different words: PEN for the Penang and SONIC for sound. PENSONIC means, sound from Penang. The brand name has the distinction of being Malaysias very first local branded electric home appliance to be marketed. PENSONIC HOLDINGS BERHAD, now with its subsidiaries is principally engaged in the manufacturing, assembling, wholesaling and trading of electronic and electrical products under the... If you want to get a full essay, order it on our website: Orderessay

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