Marketing Research Proposal - Blackberry & Iphone

Reclaiming the Smart Phone Market M. Brent Eason Ben Furr Carrie Martinelli Adam Scott â€" ROUND 1 â€" BACKGROUND INFORMATION brim Confidential ORGANIZATION OVERVIEWS ? Founded 1984 ? 2009 Revenue: $11.1 one thousand thousand ? 2009 dismiss Income: $1.89 billion ? Employees: 12,000 ? Founded 1976 as Apple Computer ? 2009 Revenue: $42.91 billion ? 2009 Net Income: $8.24 billion ? Employees: 34,300 RIM Confidential PRODUCTS ? BlackBerry product low launched in 1999 ? Wide range of Wireless Service Providers (AT&T, Verizon, dash and all major global suppliers) ? 41 Million units change in 2009 ? 80+ Million units currently in drop globally ? Introduced in 2007 with AT&T as the exclusive provider ? 3G version launched in 2008 with high-speed data ? 3GS version launched in 2009 with faster data throughput rates, higher(prenominal) resolution camera and updated OS ? 43 Million units sold as of Jan. 2010 RIM Confidential client PROFILES Data From CrunchGear.

com â€" July 13, 2008 iPhone Customers ? 72% Male ? Average progress 31 ? 31% 15-24 ? 32% 25-34 ? 31% 35-49 ? 6% 50+ ? 58% College Education (43% Natl Avg) ? 43% Reside in NY or CA (Twice the Natl Avg) ? Average HHI $75,600 (26% over Natl Avg) RIM Confidential CUSTOMER PROFILES BlackBerry Prosumers ? 64% Male ? Average Age 24 ? 46% College Education ? Average HHI $59,200 ? Unique smartphone that may be used as both a stage business tool and a non-business (prosumer) device ? Allows IT professionals the ability to deploy and defy end users efficiently with the BB Enterprise Server RIM Confidential EXTERNAL ANALYSIS underlying INSIGHTS ? Competition from iPhone has forced BlackBerry devices to support more features LBS, downloadable applications, higher resolution cameras and touchscreen technology. ? BlackBerry sales for business use atomic number 18 increasing, however, prosumer sales are not having the same success. ? Enterprise (Business) activations increase 14% in 2009 ? Prosumer activations increased... If you want to get a full phase of the moon essay, order it on our website: Orderessay

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