Alibaba

{draw:frame} GROUP MEMBERS Yung Hsing Lien 100316939 Guang Hang Lin 100305064 Tuo Yu 100327564 Xiao ying subgenus subgenus Chen 100316450 Zeyan Qiu 100308700 TABLE OF CONTENT *Introduction----------------------------------------------*2 *Background of the E-company---------------------*--3-4 *Internet foodstuff Analysis--------------------------*4-9 Problem(s) Identification or Clarification---------9-11 Solutions---------------------------------------------------11-15 Conclusions------------------------------------------------15-16 Appendix---------------------------------------------------17-18 Introduction The scope of our project is to state out the issues faced by Alibaba.com and make recommendation. In recommending a solution for Alibaba.com, we impart first analyze the micro and bountiful aspects of the industry using Porter’s Five Forces. by and by thoroughly examining Alibaba’s business prospect and merchandise power we were able to conclude on three major issues. marque awareness for Alibaba.com in the international market is weak, client confident, and style barrier. Background Alibaba.com is Chinas leading B2B e-commerce company. The international contend website (www.alibaba.com) focuses on globose import and export trade, Chinese website (www.alibaba.com.

cn) for domestic trade buyers and sellers. On June 30, 2007, more than 20 million users from 200 variant countries and regions reach registered with Alibaba.com. During the same year the company had a measure of 4400 in full-time employees in China, Hong Kong, Switzerland and the United States. MARKETING summary Th e chart infra will better demonstrate how A! libaba.com conducts business. (2) { textual matter:bookmark-start} {text:bookmark-start} pitiable price: people who access Alibaba.com give the sack view suppliers from more different parts of the world and wherefore their barging power will be strong because they can charter from among a longsighted list of suppliers who may not...If you want to keep a full essay, order it on our website: OrderEssay.net

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