Roger's Five Factor Analysis

Question 1: Rogers five factors foresee the diffusion course session and speed of innovation. As staying innovative is a key subjugation factor for any business, understanding the diffusion of innovation would assistant managers to better auspicate and manage that diffusion. As it has been stated in the paper, good innovation rarely sells by itself. Therefore, understanding how customers betray the innovation will greatly help the managers to succeed in new products design and launch. The five factors can help managers to predict the likely rate of diffusion of a new product, crack products that are likely to be adopted. They also help managers to curb down their grocery storeing efforts and leverage on the factors that the innovation does whole or so and subordinate those the innovation does poorly. Question 2: Having considered Rogers five factors, we could develop the mixed bag of adoption rate of consumer digital camera before and aft(prenominal) early 20 00s. Relative advantage: The dominant players in the market were film cameras before early 2000s. The digital cameras didnt adduce an affordable price then. The retail price was far in a higher place the film camera. Also, out-of-pocket to technical limitation, digital cameras couldnt suggest high calibre prints before early 2000s.

Compared with film cameras, digital cameras were expensive to afford, and imprint quality in photos. The return on investment is embarrassed for consumers. Therefore, digital camera didnt vortex a drop off relative advantage that replaces the film camera. Compatibility: In todays light, the digital camera is very congruous with our values and some oth er electronic consumer products. However, ba! ck in to a great extent than 20 years ago, the idea of producing photos digitally whitethorn non be well accepted, and neither for other electronic products in general. Moreover, the digital camera may require entertain from other electronic devices such as computer, which may not be populated by majority of people then. Also, computers efficacy be expensive and low performance at that time,...If you indigence to prolong a full essay, order it on our website: OrderEssay.net

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