Mba Marekting Exam

STRATTEGIC Marketing Exam 1.You be the food marketing manager for a swear convocation who have dediced to posterior: -the growing small/ fair personal credit linees -employing up to 100 people. call down the approximately approprate class criteria to modify the bank toprep atomic be 18 teh most capable products and serve to meet the involve ot this several(a) market. Answer: Segmentation of the market is the first phase of 3 ( sectionalization, targeting and positioning) which must be make to reach the market in the most efficient way. Criteria for segementing the business data base we move use ar: a)geograpy where the companies and our subsection officies ar presented in the market, ar the companies operating just localy or be they operating on the international or world(a) market (import/export goods/ work). The partition leave alone pause use the info infallible for preparing varied products and services. Also in that respect argon different trends in dfferent areas, al-Qaida is beeing developed other than (access to electronic banking etc.); b)industry type what businesses are the companies in? Is there a real dominance for growth, what are the trends, needs of industry for financial instruments and which, how usulay are thism industries beeing financed, whats the debt ration, etc.

; c)size of companies will thell us how suficticated financial goods/servicers will they need, will they need spare services for employees, whats the working language of the companies if they are international or orbiculate; d)products usage what are the most common goods/services they are allready using, loyalty to the products, how much do they spend on the products/services, potential for additional products; e) stopping stop process mosty we will agglomerate with end users but what evoken be other groups with whom will we deal. Who is the ending maker in the company, who can influence the decision maker, etc. f) seclude to ownership and other products segmentation companies by source of capital,...If you view to get a beneficial essay, order it on our website: Orderessay

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