The boundaries of strategic corporate social responsibility

Keywords: Corporate strategy, Social state, Roles, Stakeholders, Ethics

Abstract: Reviews the development of the integrated fond responsibility (CSR) concept

and its four components: economic, legal, estimable and unselfish duties. Discusses different

perspectives on the proper subprogram of melodic phrase in society, from profit making to community

service provider. Suggests that much of the mental confusion and controversy over CSR stem

from a failure to distinguish among ethical, unselfish and strategical forms of CSR. On the

basis of a thorough examination of the arguments for and against altruistic CSR, concurs

with Milton Friedman that altruistic CSR is not a legitimate role of business. Proposes

that ethical CSR, grounded in the concept of ethical duties and responsibilities, is

mandatory. Concludes that strategic CSR is good for business and society. Advises that

marketing take a lead role in strategic CSR activities. Notes difficulties in CSR practice

and offers suggestions for marketers in planning for strategic CSR and for academic

researchers in elevate clarifying the boundaries of strategic CSR.

Introduction

It is no news that todays business organizations be pass judgment to exhibit

ethical behavior and moral management. However, over the past half(a) century

the bar has been steadily raised. Now, not only are firms expected to be

virtuous, but also they are being called to practice ``social responsibility or

``corporate citizenship(Carroll, 2000, p. 187), accepting some

accountability for societal welfare.



Marketers, as boundary spanners

responsible for the enterprises relations with various publics, have a primary

interest in, and should take a study role in, defining and implementing their

firms social responsibility efforts. Unfortunately, too often marketers

still focus solely on their products and markets while neglecting the social

impact of their activities (Flores, 2001).

Perhaps this is because the concept of corporate social responsibility (CSR)

is a fuzzy one with undecipherable boundaries and debatable legitimacy. The...

The article is taken from the Emerald FullText bind (www.emeraldinsight.com/Insight/viewContentItem.do ?contentType=Article&hdAction=lnkhtml&cont entId=)

If you want to get a secure essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .