Simulation SummaryThe ?Managing a Crisis Using PR? simulation provided a bang-up example of how PR can be used efficaciously to minimize the negative effects of a crisis. The best instruction to mitigate a crisis is to have a plan in nates before a crisis occurs. This is called proactive planning which is a predetermined process for solving problems quickly and minimizing damage to the play along?s reputation or its financial stability.
An important divisor in the proactive plan is the mechanisms employed to monitor the success or failure of the plan. In the simulation, the setting up of survey and surveys to track the primary publics? attitude and opinions was an effective way for Greenergy to rate the PR effort and ensure the crisis management plan was working. When the canvass and surveys indicated that 50% of Greenergy employees believed the open fire workers accusation that the company had not remove them properly. Greenergy was immediately able to squelch the erroneous allegation by releasing training records to its publics.
An ineffectually way to handling the event would have been for Greenergy to have no feedback mechanisms. Implementing the plan without feedback mechanisms would have do them unaw are of employee opinions. And Greenergy would not have been able to address the fired employee?s allegations which would have added validity to their claims.
Other mistakes that Greenergy could have do include not talking to the media, fighting with the media, speculating on the courting of the accident, becoming defensive, or not showing concern for the injured. These are all examples of how not to handle a crisis.
A proactive crisis management plan must be in place before a crisis happens. With the exception of small mom and protactinium businesses, most companies should have a crisis plan to address the voltage risks that could befall...
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