Marketing Research Glossary - P
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P Value: The numerical probability of sustainting a computed test statistic value that is due to chance, or random variation, under the assumption that the null hypothesis is true. The little the p value, the smaller the probability that the observed result would follow by chance if the null hypothesis were true. When an arbitrary importee criterion is set a priori to an experiment, the p-value may be uttered inexactly as either greater than, or less(prenominal) than, the criterion value.
PackageCheck®: Decision Analysts proprietary, Internet-based software package-testing system that provides diagnostic feedback on tonic package designs. hold back More
PackageScreen®: Decision Analysts proprietary Internet-based system that identifies the early-stage package concepts and ideas that resonate with consumers. Learn More
PackageTest®: Decision Analysts proprietary, Internet-based package-testing system designed to esteem finished (or near-finished) package designs.
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Packaging Research: Surveys or in-store experiments that attempt to measure consumer reactions to different packages or packaging concepts. Learn More
Page: In Logician®, Decision Analysts state-of-the-art questionnaire programming system, a page is a set of questions that are grouped together.
Paired-Comparison Scales: Measurement scales that ask the respondent to pick hotshot of two objects in a set, based on close to stated criteria.
Paired-Comparison Test: A product test in which respondents are asked which one of two products they prefer. The term can also be applied to any research choice amid two alternatives (two ads, two concepts, two packages, etc.) Learn More
Pan-Cultural epitome: The aggregation of data from different countries (or cultural units) and...If you want to get a full essay, order it on our website: Orderessay
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