Introduction-Marketing Plan

Elegant Manufacturing bon ton was established in 1994 in Georgetown, Guyana with a small staff consisting of its owner and four workshop employees. From the humble beginnings in 1994, of crafting dine tables for local hotels and restaurants on order, Elegant furniture Manufacturing Company has grown substantially throughout the years to what it is straightaway now having over one hundred employees and four locations throughout Guyana.
Currently Elegant Manufacturing Company has taken the leadership character in Guyanas furniture manufacturing industry with reported dough that are 20% higher than its competitors for the past five years. Matched with a stellar track record of high role products and aft(prenominal) sales service, Elegant Manufacturing Company has made a strategic move to go international with the launching of its late limn of luxury furniture tailored to the hospitality industry, which includes elegant dining room sets, living room suites and exotic patio furniture.
This new line, which is called wonderful Elegance, is a high end amalgamate of furniture pieces specifically catered for the hospitality industry. Each piece is created with the phaeton in chief and engineered to give each person the near relaxing and comfortable experience while using the product.



With quality in the forefront and luxury in every detail, the tourist is ensured to be transported from the everyday hassle and fatigue of life to beingness soothed and pampered by our new line of furniture.
Keeping in mind that this would be the first step into the international market, Elegant Manufacturing Company has researched the option of launching its new brand of furniture Luxurious Elegance in the prime market of the beautiful, tourist brotherly island of Barbados. This new product line is specifically catered to the target node the tourist and seeing as Barbados is the considered the ultimate tourist destination, it would be the ideal launch country for this new product line.
Barbados has a...If you unavoidableness to get a full essay, order it on our website: Orderessay



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