American Express
For years, American Express (AMEX) had taken a quite a traditional approach to its organizational body social organization. It only seemed logical that single(a) organizations would be aligned internally with the products that the company sold. While this system worked well for a time, Harvey Golub, the CEO of AMEX, accomplished that, Competition is increasing...as more than companies try to emulate the way we do business in hopes of achieving similar results. The favorable market conditions that have benefited the company everyplace the past several years are unlikely to outride (Going horizontal, 1996). Frustration was rising amongst the employees because of the fragmented approach and separate policies with affect to each individual product line. Employee satisfaction was beginning to dilapidate as measured by the increasing turnover rate. Harvey realized the need for a change in the organizational structure of AMEX. InterClean is at a similar crossroads in its origination and can borrow some best practices from the organizational structure that AMEX put in place. By sweeping more than unless a product selling approach and combining efforts of quadruple departments into one, InterClean can maximize its productivity while simultaneously expanding the friendship on the sales force.
The solution at AMEX was to adopt a hybrid approach consisting of both vertical, functional departments and horizontal processes (Going horizontal, 1996). Within four months, associates found themselves wearing two hats aimed at departmental and process ownership that was linked directly to the strategical vision of the company. For example, a merchandising executive might excessively own the client acquisition process. Although similar, they are two diametric functions and it forced managers to think outside of the realm of just the marketing function and led them to consider how the use of marketing natural by field personnel could increase lead-conversion rates. By appoint one...If you want to get a full essay, order it on our website: Orderessay
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