Creating slashing capabilities to increase node value
genus Silvia Martelo Landroguez, Carmen Barroso Castro and ´ Gabriel Cepeda-Carrion
Department of Management and Marketing, Seville University, Seville, Spain
Abstract
Purpose The purpose of this paper is to top to the strategic management literature by identifying possible combinations of collar organizational capabilities (market orientation, knowledge management, and guest relationship management). It seeks to analyze the potential interaction between them that would lead to the creation of surpassing customer value. Design/methodology/approach The research question is: If the customer demands superior value, how should a ?rm combine its existing capabilities in parliamentary law to notch this superior value? Findings It is clear that one should squirm to dynamic capabilities to explain the connection between the interaction of these triplet capabilities and superior customer value. Firms are aware of the customers demand for superior value and need to know how to combine their existing capabilities to offer this superior value.
Practical implications A possible way of increase the value created for the customer is proposed, which is a key factor for the change magnitude number of ?rms seeking new ways to achieve and suffer competitive advantage. Originality/value It is posited that the interaction between the three proposed capabilities constitutes a dynamic capability. Keywords customer value, Dynamic capabilities, Market orientation, Knowledge management, Customer relationship management Paper type Conceptual paper
Creating dynamic capabilities 1141
1. Introduction Given the increasing intensity of business emulation and the strong trend towards globalization, the attitude towards the customer is very substantial; their role has changed from that of a mere consumer to the role of...If you want to sign up a full essay, order it on our website: Orderessay
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