| Mak Brake lie Case Analysis| | | | | | Table of Contents paradox Statement3 Situation Analysis3 Financial3 Product3 merchandise3 Organizational3 Industry Analysis4 External Environment4 revenue stamp Analysis4 Political4 Economic4 Social4 Technological4 licit4 Environmental5 SWOT analysis5 Recommendations5 Problem Statement Mak Brake Lining Company had a licensing agreement from T&Ns subsidiary Ferodo that was due to end in two years. The main issue was that this agreement was probably not going to be renewed. Situation Analysis Financial Currently Mak has a more changeless financial situation, but that was not always the case. At the line of descent of their operation, the company incurred a net loss from 1992 till 1995. By 1996, Mak started to realize an actual profit margin. In 1997 the company realised an actual profit margin of 11% and this was accompanied by an increase in export sales. Additionally, the company was showing a lower debt to equity ratio that reached approximately 1 to 1 by 1997. Product The company produces the following list of automotive halt system product lines: 1. Automotive disc pads 2. Commercial vehicle brake lining 3. Rivets 4.
Commercial vehicle disc pads 5. Molded browse and industrial friction Marketing The company started to expand its activities to include exporting to foreign markets in 1995. By 1997, the total export sales accounted for 33% of total sold units. Mak is considered to be a market attractor despite the fact that customers favor imported products. This can be attributed to producing under the international brand name from Ferodo. The companys competitors domestically are one public sector grind and another private sector company. However the main emulation is coming from imported products. Organizational The following table depicts Mak top circumspection team and key players: Industry Analysis External... If you want to get a full essay, order it on our website:
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