Golf Industry Callaway Case

Callaway Case: Golf Equipment Industry 1. What are the industrys predominant economic characteristics? According to a recent commercialise memorise Opportunities in the Global Golf Club Market 2004-2009 published by E-Composites, Inc ,within the last 5 years, the play industry has seen a signifi quartert growth of 5-15% annually at various regions of the world. The market size for the worldwide golf game club manufacturing industry is estimated at US $3.9 billion. An increasing number of golfers in the world arrest come to rely on higher- level products and thus atomic number 22 and carbon fiber have become the mainstream materials in the industry, and the make out now is toward lightweight golf clubs. According to the study, carbon composites drop over steel in the manufacturing of golf shafts. The market for manufacturers of golf clubs / golf shafts is crowded with small to large corporations such as Callaway, Taylormade, Acushnet, Ping Golf and Wilson. There are more than nose candy manufacturers of golf clubs around the world and about 50 of these golf clubs/shafts manufacturers are in the USA. Suppliers of golf clubs/shafts are mostly base in the US, China, Taiwan, Korea, Japan, UK, and Germany. 2. What kinds of competitive forces are industry members facing, and how strong is to each one force?

According to Hoovers, competition is driven by the remove in consumer income and demographic tr shutdowns. The profitability of individual companies depends on unusual product designs and effective marketing. Large companies have some advantages in brand recognition, but small companies can compete in effect by building unique products. The golf equipment industry can be broken into two competitive groups: low-end and high end manufactures. The low-end manufactures include companies such as Spalding, MacGregor, and Dunlop. These manufactures mainly sell their equipment in department stores. The high-end manufactures include Callaway, TaylorMade and Karsten Manufacturing. These manufactures sell... If you want to get a full moon essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .