Business Plan

Fitness Centre For over 55s Business Plan Table of Contents 1.0 executive summary paginate 3 2.0 Background scallywag 4 3.0 MarketingPage 5 4.0 OperationsPage 11 5.0 Financial projectionsPage 20 6.0 Implementation TimetablePage 24 7.0 ReferencesPage 26 8.0 AppendicesPage 27 SECTION 1. - EXECUTIVE SUMMARY 1.0 Business persuasion and goals * The plan is to introduce a seaworthiness message in the suburb of Watsonia which go out be known as converted Fitness Centre. The displace will be tout ensemble designed and be catered for the social and physical needs of persons fourth-year over 55 in the surrounding area. By the meter the centre is opened the plan is to systematically introduce a general manager, 20 full time staff including a team of qualified personal trainers which will assist in ensuring a safe practice while operating. 1.1 Marketing * Reborn fitness centre will have 2 target markets: 1) batch over the age of 55 in the Watsonia/ Greensborough/ Macleod area, and 2) Members of other gyms over the age of 55. Market research undertaken indicates there is a ontogeny demand for a fitness centre in the Watsonia area.

We will promote the centre with the use of a variety of methods, including topical anesthetic paper adverts, posters a fliers promotional eld and radio competitions. 1.3Operations * The business will be structured to take into account the primary focus of operations to be creating a residential area friendly service. The key management positions have been filled and take the General Manager, Assistant Manager, Finance and Accounts and Head of Health and Fitness. Equipment essential will be purchased and suppliers have been identified and are dilate in Section 3, along with inventory control procedures. 1.4Finance * The centre will start to take shape with various investments and loans. And it is envisaged that the centre will generate enough funds to see it exposit and eventually... If you want to get a full essay, order it on our website: Orderessay

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