Colgate-Palmolive Company is a truly global company doing business in over 200 countries over the world.

Contents: ·Situation Analysis ·promotional Goal ·Promotional Strategy ·Coordinated Communication Mix · implementation & Control ·Evaluation ·Conclusion Situation Analysis 1.Company Profile Colgate-Palmolive Company is a truly world(a) partnership doing task in over two hundred countries over the world. The companys upshot businesses atomic number 18 oral examination circumspection products, personalized mete out products, kin care products, fabric care products and pet nutrition. Colgate-Palmolive is global no(prenominal) 1 in oral care products business, specially in oral chemical substance substance products such as toothpaste, 2 in 1 toothpaste, mouthwash and whitening products, etc., property 20% of the global oral care merchandise perspective share in 2002. However, the earn sales turnover of the oral care products is only 32% of the companys chalk up sales. 2.Brand Awareness Colgate is a well-known(a) cross off in oral care products; the brand awareness is 99% nous Darlie by 4% and von von Braun/Oral-B by 6%. obscure from oral chemical products, Colgate is in addition a well-known brand name for manual(a) of arms soup-strainer segment; Colgate is in the 2nd place succeeding(a) to the mart leader Braun/Oral-B in the soup-strainer market prop 10% of global toothbrush market share. 3.Market Overview Colgate set that at that place is a big expense gap in the middle of the manual toothbrush and the galvanizing reversible toothbrush in Hong Kong market. The price strand for the manual toothbrush is from HK$6.00 ~ HK$29.90 and the price ladder for the electrical rechargeable toothbrush is from HK$299.00 ~ HK$1,399.00.

The price gap is from HK$29.90 ~ HK$299.00. Colgate to a fault identified that thither is no battery-operated toothbrush in Hong Kong market, the market leader of the power toothbrush, Braun/Oral-B, is only offering rechargeable toothbrush. Based on the gap analysis, there is a big market gap for the battery-operated toothbrush at the price range from HK$29.90 ~ HK$299.00. 4.The Product Actibrush is veritable and marketed by Colgate-Palmolive under Colgate brand-name with pastime product specifications -Battery driven waver toothbrush... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.